The power of choice is a beautiful thing.

(There is a belief that) Women should wait for the next step. We can’t pursue someone unless he makes a move. If we come on too strong, it might turn him off. Dating seems to be a narrative women can’t entirely own.

A gallery of gross one-liners.
Some choice opening conversation salvos.
A podcast that lays out all the modern rules of dating.
An online dating community with archetypes people can love, hate, or embody according to their preferences.

Bumble pulls out all the stops to let women know that they are in control on this platform.

First move, last say.